Paid Search Campaign Management:
Develop and execute comprehensive paid search strategies across platforms such as Google Ads, Bing Ads, and others.
Create and optimize PPC (pay-per-click) campaigns to maximize ROI and achieve performance goals.
Keyword Research and Analysis:
Conduct thorough keyword research to identify relevant and high-performing keywords.
Analyze and adjust keyword strategy based on search volume, competition, and business goals.
Ad Copy writing:
Create compelling ad copy and design effective ad creatives to improve click-through rates.
A/B test ad variations to enhance performance.
Manage and allocate budgets effectively to ensure efficient use of resources.
Monitor campaign spending and adjust budgets based on performance.
Analytics and Reporting:
Monitor and analyze key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
Prepare regular reports on campaign performance and provide insights for optimization.
Landing Page Optimization:
Collaborate with the web development and design teams to optimize landing pages for better conversion rates.
Ensure a seamless user experience from ad click to conversion.
Stay informed about industry trends and competitor strategies.
Adjust SEM strategies based on competitive landscape and emerging opportunities.
Stay current with changes in search engine algorithms and advertising platforms.
Implement new features and tools to enhance campaign performance.
Qualifications and Skills:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in managing SEM campaigns, preferably with certifications such as Google Ads or Bing Ads.
In-depth knowledge of paid search platforms and advertising best practices.
Analytical mindset with strong data analysis skills.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a team environment
|0 - 1 Years
|80 Thousand To 1 Lac 50 Thousand P.A.
|Marketing / Advertising / PR / Media Planning
|Diploma, Professional Degree, Other Bachelor Degree
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